Ebooks de L. Etherington en PDF

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Customer Loyalty
L. Etherington , S. Robinson
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new...

Editeur : Palgrave Macmillan
Parution : 2005-11-07

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