Japanese Consumer Dynamics

Éditeur :

Palgrave Macmillan

Paru le : 2010-11-24

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
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À propos

Auteur


Collection
n.c

Parution
2010-11-24

Pages
244 pages

EAN papier
9780230242869

Auteur(s) du livre


Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'

Caractéristiques détaillées - droits

EAN PDF
9780230302228
Prix
52,74 €
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
3799 Ko

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