Télécharger le livre :  Japanese Consumer Dynamics
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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the...

Editeur : Palgrave Macmillan
Parution : 2010-11-24

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Télécharger le livre :  Innovation and Change in Japanese Management
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'Innovation and Change in Japanese Management' shows which transformation processes and changes can be observed in Japanese companies in reaction to the economic challenges of the past decade. The book presents new research results and investigates the variety of...

Editeur : Palgrave Macmillan
Parution : 2009-11-27

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94,94