Téléchargez le livre : Reassessing the Relationship between Marketing and Public Relations

Reassessing the Relationship between Marketing and Public Relations

New Perspectives from the Philosophy of Science and History of Thought

Éditeur :

Springer VS

Paru le : 2017-04-24

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of developmen...
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Description du livre

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

À propos

Auteur
Lisa Dühring
Éditeur
Springer VS
Collection
n.c
Parution
2017-04-24
Pages
318 pages
EAN papier
9783658180331

Auteur(s) du livre


Defaut-Illustration Lisa Dühring
Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.

Caractéristiques détaillées - droits

EAN PDF
9783658180348
Prix
79,11 €
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
1864 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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