Télécharger le livre :  Reassessing the Relationship between Marketing and Public Relations
Ajouter à ma liste d'envies
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by...

Editeur : Springer VS
Parution : 2017-04-24

PDF

79,11