Business-to-Business Marketing Communications

Value and Efficiency Considerations in Recessionary Times

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Éditeur :

Palgrave Macmillan

Paru le : 2017-06-27

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountabi...
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À propos



Collection
n.c

Parution
2017-06-27

Pages
92 pages

EAN papier
9783319587820

Ioannis Rizomyliotis is Senior Lecturer of Marketing at the University of Brighton, UK. He holds a PhD in Marketing and he researches in the fields of B2B, Services Marketing and Innovation. He has extensive consulting experience.   Kleopatra Konstantoulaki is Senior Lecturer at Westminster Business School, UK.  She is an active researcher in the area of consumer psychology and communication and has published in peer-reviewed academic conferences and journals.   Ioannis Kostopoulos is the Head of PR and Journalism at Leeds Beckett University, UK. Having taught at several universities, he has published in academic journals and conferences. He specialises in services marketing.

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EAN PDF
9783319587837
Prix
58,01 €
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
2099 Ko
EAN EPUB
9783319587837
Prix
58,01 €
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
317 Ko

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