Ebooks d'Ioannis Rizomyliotis en PDF et EPUB

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Télécharger le livre : Business-to-Business Marketing Communications
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Business-to-Business Marketing Communications
Kleopatra Konstantoulaki , Ioannis Kostopoulos , Ioannis Rizomyliotis
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the...

Editeur : Palgrave Macmillan
Parution : 2017-06-27

PDF, ePub

58,01 €