Téléchargez le livre : Signaling Family Firm Identity

Signaling Family Firm Identity

Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
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Paru le : 2017-12-15

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland ...
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Description du livre


Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

À propos

Auteur
Sandra Wolf
Éditeur
Springer Gabler
Collection
Familienunternehmen und KMU
Parution
2017-12-15
Pages
163 pages
EAN papier
9783658206710

Auteur(s) du livre


Defaut-Illustration Sandra Wolf

Caractéristiques détaillées - droits

EAN PDF
9783658206727
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
5192 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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