Télécharger le livre :  Signaling Family Firm Identity
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Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543...

Editeur : Springer Gabler
Parution : 2017-12-15
Collection : Familienunternehmen und KMU
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