Tous les ebooks de la collection "Management for Professionals" - Springer

7 Livre(s)
Télécharger le livre : Responsible Procurement
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Responsible Procurement
Collectif
This open access book emphasizes that procuring goods at the expense of the environment and those who live there is no longer acceptable. Fortunately, there is now an unstoppable force, created by a collective of diverse stakeholders, driving the sustainability agenda....

Editeur : Springer
Parution : 2022-06-20
Collection : Management for Professionals
PDF, ePub

Gratuit
Télécharger le livre : The Fundamental Elements of Strategy
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The Fundamental Elements of Strategy
Xiu-Bao Yu
This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a...

Editeur : Springer
Parution : 2021-03-29
Collection : Management for Professionals
PDF, ePub

Gratuit
Télécharger le livre : Emerging Champions in the Digital Economy
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Emerging Champions in the Digital Economy
Xiaoming Zhu
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and...

Editeur : Springer
Parution : 2018-12-13
Collection : Management for Professionals
PDF

137,14 €
Télécharger le livre : Market Segmentation Analysis
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Market Segmentation Analysis
Sara Dolnicar , Bettina Grün , Friedrich Leisch
This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance...

Editeur : Springer
Parution : 2018-07-20
Collection : Management for Professionals
PDF, ePub

Gratuit
Télécharger le livre : The Marketing Challenge for Industrial Companies
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The Marketing Challenge for Industrial Companies
Claudio A. Saavedra
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques,...

Editeur : Springer
Parution : 2016-04-29
Collection : Management for Professionals
ePub

126,59 €
Télécharger le livre : Transaction Cost Management
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Transaction Cost Management
Chihiro Suematsu
All organizations, institutions, business processes, markets and strategies have one aim in common: the reduction of transaction costs. This aim is pursued relentlessly in practice, and has been perceived to bring about drastic changes, especially in the recent global...

Editeur : Springer
Parution : 2014-08-07
Collection : Management for Professionals
PDF, ePub

Gratuit
Télécharger le livre : Authentic Governance
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Authentic Governance
Saleh Hussain, Mba , Hubert Rampersad, , Ph.D.
Over the past years, we have heard and read plenty about how executives should behave more responsibly in the light of corporate governance. Despite all these efforts, many implementations of corporate governance provide no protection from potentially catastrophic...

Editeur : Springer
Parution : 2014-01-16
Collection : Management for Professionals
ePub

52,74 €