Tous les ebooks de la collection "Media Business and Innovation" - Springer

12 Livre(s)
Télécharger le livre : Handbook of State Aid for Film
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Handbook of State Aid for Film
Matthias Karmasin , Paul Clemens Murschetz , Roland Teichmann
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film...

Editeur : Springer
Parution : 2018-04-01
Collection : Media Business and Innovation
PDF, ePub

210,99 €
Télécharger le livre : Digital Transformation in Journalism and News Media
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Digital Transformation in Journalism and News Media
Mike Friedrichsen , Yahya Kamalipour
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global...

Editeur : Springer
Parution : 2017-05-03
Collection : Media Business and Innovation
PDF, ePub

200,44 €
Télécharger le livre : Value-Oriented Media Management
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Value-Oriented Media Management
Klaus-Dieter Altmeppen , C. Ann Hollifield , Joost Van Loon
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how...

Editeur : Springer
Parution : 2017-04-27
Collection : Media Business and Innovation
PDF, ePub

126,59 €
Télécharger le livre : Innovation Policies in the European News Media Industry
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Innovation Policies in the European News Media Industry
Hans Van Kranenburg
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years...

Editeur : Springer
Parution : 2017-02-15
Collection : Media Business and Innovation
PDF, ePub

137,14 €
Télécharger le livre : Media Corporate Entrepreneurship
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Media Corporate Entrepreneurship
Min Hang
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers...

Editeur : Springer
Parution : 2016-10-06
Collection : Media Business and Innovation
PDF, ePub

52,74 €
Télécharger le livre : Foreign Direct Investment Inflows Into the South East European Media Market
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Foreign Direct Investment Inflows Into the South East European Media Market
Zvezdan Vukanovic
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively...

Editeur : Springer
Parution : 2016-07-25
Collection : Media Business and Innovation
PDF, ePub

94,94 €
Télécharger le livre : Media Convergence Handbook - Vol. 2
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Media Convergence Handbook - Vol. 2
Cinzia Dal Zotto , Artur Lugmayr
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in...

Editeur : Springer
Parution : 2016-05-11
Collection : Media Business and Innovation
ePub

94,94 €
Télécharger le livre : Media Convergence Handbook - Vol. 1
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Media Convergence Handbook - Vol. 1
Cinzia Dal Zotto , Artur Lugmayr
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in...

Editeur : Springer
Parution : 2015-11-20
Collection : Media Business and Innovation
PDF, ePub

94,94 €
Télécharger le livre : Managing Media Firms and Industries
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Managing Media Firms and Industries
Charles Brown , Gregory Ferrell Lowe
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other...

Editeur : Springer
Parution : 2015-08-20
Collection : Media Business and Innovation
PDF, ePub

147,69 €
Télécharger le livre : Employee Engagement in Media Management
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Employee Engagement in Media Management
Stavros Georgiades
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The...

Editeur : Springer
Parution : 2015-03-30
Collection : Media Business and Innovation
ePub

52,74 €
Télécharger le livre : State Aid for Newspapers
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State Aid for Newspapers
Paul Murschetz
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the...

Editeur : Springer
Parution : 2014-01-25
Collection : Media Business and Innovation
ePub

210,99 €
Télécharger le livre : Handbook of Social Media Management
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Handbook of Social Media Management
Mike Friedrichsen , Wolfgang Mühl-Benninghaus
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise...

Editeur : Springer
Parution : 2013-05-28
Collection : Media Business and Innovation
ePub

210,99 €