Tous les ebooks de la collection "Media Business and Innovation" - Springer

5 Livre(s)
Télécharger le livre : Digital Transformation in Journalism and News Media
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Digital Transformation in Journalism and News Media
Mike Friedrichsen , Yahya Kamalipour
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global...

Editeur : Springer
Parution : 2017-05-03
Collection : Media Business and Innovation
PDF, ePub

200,44 €
Télécharger le livre : Innovation Policies in the European News Media Industry
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Innovation Policies in the European News Media Industry
Hans Van Kranenburg
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years...

Editeur : Springer
Parution : 2017-02-15
Collection : Media Business and Innovation
PDF, ePub

137,14 €
Télécharger le livre : Managing Media Firms and Industries
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Managing Media Firms and Industries
Charles Brown , Gregory Ferrell Lowe
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other...

Editeur : Springer
Parution : 2015-08-20
Collection : Media Business and Innovation
PDF, ePub

147,69 €
Télécharger le livre : State Aid for Newspapers
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State Aid for Newspapers
Paul Murschetz
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the...

Editeur : Springer
Parution : 2014-01-25
Collection : Media Business and Innovation
ePub

210,99 €
Télécharger le livre : Handbook of Social Media Management
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Handbook of Social Media Management
Mike Friedrichsen , Wolfgang Mühl-Benninghaus
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise...

Editeur : Springer
Parution : 2013-05-28
Collection : Media Business and Innovation
ePub

210,99 €