Tous les ebooks de la collection "Palgrave Advances in Luxury" - Palgrave Macmillan

9 Livre(s)
Télécharger le livre : Sustainable Luxury
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Sustainable Luxury
Navdeep K. Athwal , Claudia E. Henninger
?This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing...

Editeur : Palgrave Macmillan
Parution : 2022-08-11
Collection : Palgrave Advances in Luxury
PDF, ePub

179,34 €
Télécharger le livre : Internationalization of Luxury Fashion Firms
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Internationalization of Luxury Fashion Firms
Simone Guercini , Matilde Milanesi , Andrea Runfola
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and...

Editeur : Palgrave Macmillan
Parution : 2021-12-08
Collection : Palgrave Advances in Luxury
PDF, ePub

137,14 €
Télécharger le livre : The Value of Luxury
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The Value of Luxury
Beata Stepien
What does luxury value mean?What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers...

Editeur : Palgrave Macmillan
Parution : 2020-10-12
Collection : Palgrave Advances in Luxury
PDF, ePub

137,14 €
Télécharger le livre : Rethinking Luxury Fashion
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Rethinking Luxury Fashion
Thomaï Serdari
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it...

Editeur : Palgrave Macmillan
Parution : 2020-09-01
Collection : Palgrave Advances in Luxury
PDF, ePub

73,84 €
Télécharger le livre : Digitalization in the Luxury Fashion Industry
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Digitalization in the Luxury Fashion Industry
Anna Cabigiosu
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key...

Editeur : Palgrave Macmillan
Parution : 2020-07-13
Collection : Palgrave Advances in Luxury
PDF, ePub

126,59 €
Télécharger le livre : Understanding Luxury Fashion
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Understanding Luxury Fashion
Isabel Cantista , Teresa Sádaba
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and...

Editeur : Palgrave Macmillan
Parution : 2019-11-08
Collection : Palgrave Advances in Luxury
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168,79 €
Télécharger le livre : Interpretations of Luxury
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Interpretations of Luxury
Linda Lisa Maria Turunen
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a...

Editeur : Palgrave Macmillan
Parution : 2017-09-15
Collection : Palgrave Advances in Luxury
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147,69 €
Télécharger le livre : Sustainable Luxury Brands
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Sustainable Luxury Brands
Cesare Amatulli , Michele Costabile , Matteo De Angelis , Gianluigi Guido
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability,...

Editeur : Palgrave Macmillan
Parution : 2017-01-20
Collection : Palgrave Advances in Luxury
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147,69 €
Télécharger le livre : New Luxury Management
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New Luxury Management
Fabrizio Maria Pini , Emmanuelle Rigaud-Lacresse
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources...

Editeur : Palgrave Macmillan
Parution : 2017-01-12
Collection : Palgrave Advances in Luxury
PDF, ePub

116,04 €