Tous les ebooks de la collection "Palgrave Studies in Political Marketing and Management" - Palgrave Pivot

5 Livre(s)
Télécharger le livre : Political Marketing in the 2019 Canadian Federal Election
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Political Marketing in the 2019 Canadian Federal Election
Jamie Gillies , Vincent Raynauld , André Turcotte
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest...

Editeur : Palgrave Pivot
Parution : 2020-09-16
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

52,74 €
Télécharger le livre : Political Marketing Alchemy
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Political Marketing Alchemy
André Turcotte
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless,...

Editeur : Palgrave Pivot
Parution : 2020-08-17
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

52,74 €
Télécharger le livre : Recruiting and Retaining Party Activists
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Recruiting and Retaining Party Activists
Robin T. Pettitt
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door...

Editeur : Palgrave Pivot
Parution : 2020-06-08
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

58,01 €
Télécharger le livre : Political Marketing and Management in the 2017 New Zealand Election
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Political Marketing and Management in the 2017 New Zealand Election
Jennifer Lees-Marshment
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources...

Editeur : Palgrave Pivot
Parution : 2018-07-19
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

58,01 €
Télécharger le livre : Market Driven Political Advertising
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Market Driven Political Advertising
Andrew Hughes
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social,...

Editeur : Palgrave Pivot
Parution : 2018-06-14
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

58,01 €