Tous les ebooks de la collection "Palgrave Studies in Practice: Global Fashion Brand Management " - Palgrave Pivot

5 Livre(s)
Télécharger le livre : The Artification of Luxury Fashion Brands
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The Artification of Luxury Fashion Brands
Marta Massi , Alex Turrini
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies,...

Editeur : Palgrave Pivot
Parution : 2020-06-18
Collection : Palgrave Studies in Practice: Global Fashion Brand Management
PDF, ePub

68,56 €
Télécharger le livre : Process Innovation in the Global Fashion Industry
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Process Innovation in the Global Fashion Industry
Elena Cedrola , Byoungho Ellie Jin
Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of...

Editeur : Palgrave Pivot
Parution : 2019-03-28
Collection : Palgrave Studies in Practice: Global Fashion Brand Management
PDF, ePub

68,56 €
Télécharger le livre : Product Innovation in the Global Fashion Industry
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Product Innovation in the Global Fashion Industry
Elena Cedrola , Byoungho Jin
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to...

Editeur : Palgrave Pivot
Parution : 2017-11-27
Collection : Palgrave Studies in Practice: Global Fashion Brand Management
PDF, ePub

63,29 €
Télécharger le livre : Fashion Branding and Communication
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Fashion Branding and Communication
Elena Cedrola , Byoungho Jin
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is...

Editeur : Palgrave Pivot
Parution : 2017-04-26
Collection : Palgrave Studies in Practice: Global Fashion Brand Management
PDF, ePub

68,56 €
Télécharger le livre : Fashion Brand Internationalization
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Fashion Brand Internationalization
Elena Cedrola , Byoungho Jin
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes...

Editeur : Palgrave Pivot
Parution : 2016-06-28
Collection : Palgrave Studies in Practice: Global Fashion Brand Management
ePub

63,29 €