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Télécharger le livre : Multisensory Design of Retail Environments
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Multisensory Design of Retail Environments
Susanne Adler , Monika Imschloss , Marko Sarstedt
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to...

Editeur : Springer
Parution : 2023-08-29
Collection : Science meets Practice
PDF, ePub

42,19 €