Tous les ebooks de la collection "SpringerBriefs in Business" - Springer

133 Livre(s)


Ajouter à ma liste d'envies Corporate Social Responsibility Reporting in China Kwang-Yong Shin The CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out... Editeur : Springer Parution : 2014-01-23 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Public Transport Passengers' Behavioural Intentions Collectif This book is based on the behavioural intention of public transport passengers and the relationship between those factors in Indonesia. The conceptual model in this book explains behavioural intentions of paratransit passengers which can result in recommendations to... Editeur : Springer Parution : 2014-01-22 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Who Gets Funds from China's Capital Market? Jiazhuo G. Wang , Juan Yang The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized enterprises (SMEs), specifically those that are successfully listed on China’s capital market; in other words, it is a dissection of those Chinese... Editeur : Springer Parution : 2014-01-13 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Top Down Innovation Mary J. Cronin This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have... Editeur : Springer Parution : 2014-01-02 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Entrepreneurship Networks in Italy Antonia Rosa Gurrieri , Marilene Lorizio , Annamaria Stramaglia In light of the recent dynamics of the recession sparked by the global economic crisis, a roadmap for the growth and recovery of national economies is urgently needed. As such, this book focuses on the potential offered not only by the manufacturing sector but also by... Editeur : Springer Parution : 2013-11-22 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Creating Conditions for Promising Collaboration Edwin Kaats , Wilfrid Opheij This publication focuses on the conditions for promising collaboration. Collaboration is becoming a dominant instrument in today's economy and society and manifests itself in many shapes and forms. It is a challenging instrument which still isn't very well understood... Editeur : Springer Parution : 2013-11-20 Collection : SpringerBriefs in Business ePub 68,56 €
Ajouter à ma liste d'envies Understanding the Myth of High Growth Firms Malin Brännback , Alan L. Carsrud , Niklas Kiviluoto In this volume, the authors challenge some long held assumptions about entrepreneurial firms held by academics, public policy makers, investors and even entrepreneurs themselves. The first is assumption is that growth is what really differentiates an entrepreneurial... Editeur : Springer Parution : 2013-11-08 Collection : SpringerBriefs in Business ePub 63,29 €
Ajouter à ma liste d'envies Reliance on Foreign Markets: Multinationality and Performance Makoto Nakano , Bayanjargal Purevdorj This study examines the relationship between multinationality and the performance of Japanese manufacturing companies during the period 1999–2008 by using geographic segment information. Despite the enormous interest in and importance given to multinationality from the... Editeur : Springer Parution : 2013-10-30 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Management and Valuation of Heritage Assets Loris Landriani , Matteo Pozzoli The valuation of Heritage Assets (HA), which are a vital resource for the non-profit public or private organizations operating in the heritage sector is on the one hand sometimes difficult to do, and on the other, can be excessively costly with respect to the correlated... Editeur : Springer Parution : 2013-10-29 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Social Media and Emerging Economies Elias G. Carayannis , Manlio Del Giudice , Maria Rosaria Della Peruta How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim... Editeur : Springer Parution : 2013-10-22 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Great East Japan Earthquake and Its Impact on German Firms Ralf Bebenroth This publication sheds light on how Japan-based German firms dealt with the impact of the Great East Japan Earthquake that occurred in March 2011. To gather data, a questionnaire was developed and sent out in April 2012 to 244 German subsidiaries based in the Kanto... Editeur : Springer Parution : 2013-10-17 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies CSR 2.0 Wayne Visser The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR.The first four stages are dubbed CSR 1.0 and characterise most current CSR... Editeur : Springer Parution : 2013-10-15 Collection : SpringerBriefs in Business ePub 58,01 €
Ajouter à ma liste d'envies Innovative Advisory Services in the Virtual World Manning Li , Jihong Liu How to effectively design and deliver virtual advisory services can be a mystery to many public and private organisations. This study examines the interesting phenomenon of providing virtual advisors to assist users in accomplishing their tasks in the digital world.... Editeur : Springer Parution : 2013-10-14 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Product Variety in Automotive Industry Marco Guerzoni This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large... Editeur : Springer Parution : 2013-10-02 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Communities of Practice and Vintage Innovation Francesco Schiavone This book focuses on the notion of “vintage innovation” and its application in various old technology-based communities of practice. Some communities of practice resist and react to technological change by adopting new technological products (“vintage products”) that... Editeur : Springer Parution : 2013-09-25 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies On China's Trade Surplus Tao Yuan China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in whichChina’s foreign trade andChina’s role in... Editeur : Springer Parution : 2013-07-19 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Bubble Theory Min Ding ?The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with... Editeur : Springer Parution : 2013-07-06 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Finance – Fundamental Problems and Solutions Zhiqiang Zhang As indicated by the title, this book focuses on fundamental problems in finance: a logical dilemma in valuation, stock valuation methods/models, risk valuation, and optimal capital structure. It presents an innovative approach to logic and quantitative reasoning... Editeur : Springer Parution : 2013-06-13 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model Kwang-Yong Shin The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,... Editeur : Springer Parution : 2013-06-04 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Transnational Marketing and Transnational Consumers Ibrahim Sirkeci Transnational Marketing andTransnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the... Editeur : Springer Parution : 2013-05-17 Collection : SpringerBriefs in Business ePub 52,74 €
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