Tous les ebooks de la collection "SpringerBriefs in Business" - Springer

133 Livre(s)


Ajouter à ma liste d'envies The MERge Model for Business Development Orit Hazzan , Ronit Lis-Hacohen This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational... Editeur : Springer Parution : 2016-04-28 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Mobile Marketing Channel Yogesh K. Dwivedi , Vinod Kumar , Mahmud Akhter Shareef This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing... Editeur : Springer Parution : 2016-04-23 Collection : SpringerBriefs in Business ePub 58,01 €
Ajouter à ma liste d'envies Fundamentals and Principles of Artifacts Science Masayuki Matsui This is the first book covering original information on the mathematical science of such the artifacts as 3M&I-body system, in which “3M” means human, material/machine, money, and “I” means the information/method in nature versus artifacts.This book is the product... Editeur : Springer Parution : 2016-02-19 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies The Smart City and the Co-creation of Value Nobuyuki Tokoro ?The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoint of an interchange of knowledge among companies in different industries, or “Ba” as shared context in motion, and emphasizes... Editeur : Springer Parution : 2015-11-11 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Counterfeiting and Piracy Ludovica Cesareo This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers... Editeur : Springer Parution : 2015-11-06 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Social Accounting for Sustainability José Luis Retolaza , Maite Ruíz-Roqueñi , Leire San-José This book deals with the limitations of economic and financial accounting as an appropriate instrument to reflect the real value created or destroyed by an organization. The authors present a sustainable social accounting approach that considers both the social and... Editeur : Springer Parution : 2015-10-16 Collection : SpringerBriefs in Business PDF, ePub 68,56 € PDF ePub
Ajouter à ma liste d'envies German-Sino Business Networks Alexander Häntzschel In this book, Alexander Häntzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of... Editeur : Springer Parution : 2015-06-13 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Information Society Development through ICT Market Strategies Klodiana Gorica , Ermelinda Kordha Tolica , Kozeta Sevrani ?This book examines the relationship between information society and information communication technology (ICT) markets, while evaluating the ICT impact on Albanian society and its economy. It offers insights on the country’s information society development and compares... Editeur : Springer Parution : 2015-05-27 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Complaint Management and Channel Choice Andrea Bruns , Stefan Garding This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are... Editeur : Springer Parution : 2015-05-14 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Intelligent Knowledge Xingsen Li , Yong Shi , Yingjie Tian , Lingling Zhang This book is mainly about an innovative and fundamental method called “intelligent knowledge” to bridge the gap between data mining and knowledge management, two important fields recognized by the information technology (IT) community and business analytics (BA)... Editeur : Springer Parution : 2015-05-08 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Wine Queens Mojca Ramšak This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference... Editeur : Springer Parution : 2015-03-19 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Italy's Top Products in World Trade Monica Carminati , Stefano Corradini , Marco Fortis This book analyzes Italy’s external competitiveness in detail and introduces a new index, devised by Marco Fortis and Stefano Corradini for Fondazione Edison, that highlights the strengths of Italy’s foreign trade. Compared with the Trade Performance Index compiled and... Editeur : Springer Parution : 2015-03-06 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Assessing Social Impact of Social Enterprises Cecilia Grieco This book explores the diversity of Social Impact Assessment (SIA) models and outlines a self-assessment on models to support social entrepreneurs. The chapters trace the concept and origins of social entrepreneurship and elicits current implementation of SIA models by... Editeur : Springer Parution : 2015-03-05 Collection : SpringerBriefs in Business ePub 73,84 €
Ajouter à ma liste d'envies Personal Knowledge Management, Leadership Styles, and Organisational Performance Jonathan Michie , Vissanu Zumitzavan This book presents unique management perspectives from Thailand’s Healthcare Industry. It focuses on the areas of Personal Knowledge Management, Leadership Styles and Organisational Performance. The book highlights the various business challenges that organisations face... Editeur : Springer Parution : 2015-02-26 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Risk-Pooling Essentials Gerald Oeser This book provides comprehensive and concise definitions of risk pooling and risk-pooling methods, a straightforward statistical explanation, and a value-chain oriented framework for analyzing risk-pooling methods. Risk pooling mitigates demand and lead time... Editeur : Springer Parution : 2015-01-14 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Innovation and Entrepreneurship Hanadi Mubarak Al-Mubaraki , Michael Busler , Ali Husain Muhammad In this book, Hanadi Mubarak, Ali Husain and Michael promote the concept of innovation incubators from a business-management perspective. The book provides a comprehensive roadmap for the development of new economies based on technology, as well as value added in... Editeur : Springer Parution : 2014-11-24 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Automatic Packaging Machinery Sector in Italy and Germany Monica Carminati , Marco Fortis This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwäbisch Hall and Waiblingen, Baden-Württemberg, Germany, which represents a direct rival. In a... Editeur : Springer Parution : 2014-11-12 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Study on the Consensus Salary System for Modern Enterprises Zhihong Li For firms, the salary issue is extremely important for their business operations and development. In order to investigate this issue and to expand the role of the salary system in business management, the book presents the Consensus Salary Model for modern enterprises... Editeur : Springer Parution : 2014-07-08 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Digital Wine Tara Brabazon , Bryn Gandy , Mick Winter This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine... Editeur : Springer Parution : 2014-05-12 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Rocky Road to Publishing in the Management and Decision Sciences and Beyond Herbert Moskowitz , Pekka Korhonen , Herbert Moskowitz , Pekka Korhonen , Jyrki Wallenius This book documents the history of two research papers, from the first drafts to the final polished published articles, including the reviewer comments and the author responses. The documentary provides unique insights into the publishing process, which at times is... Editeur : Springer Parution : 2014-01-25 Collection : SpringerBriefs in Business ePub 52,74 €
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