Ebooks de Diana Derval en PDF et EPUB

7 Livre(s)
Télécharger le livre : Wait marketing
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Wait marketing
Diana Derval
La publicité enfin abordable ! Dans les transports en commun, dans la salle d'attente du médecin, pendant le chargement d'une vidéo sur Internet, les consommateurs s'avèrent deux à trois fois plus réceptifs que devant leur télévision. Toutes les entreprises...

Editeur : Editions d'Organisation
Parution : 2011-07-07
Collection : Marketing
PDF

17,99 €
Télécharger le livre : Designing Luxury Brands
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Designing Luxury Brands
Diana Derval
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS,...

Editeur : Springer
Parution : 2024-06-27

PDF, ePub

84,39 €
Télécharger le livre : Frontiers in Product Innovation Strategy
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Frontiers in Product Innovation Strategy
Diana Derval
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure,...

Editeur : Springer
Parution : 2023-05-24
Collection : Business Guides on the Go
PDF, ePub

66,45 €
Télécharger le livre : The Right Sensory Mix
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The Right Sensory Mix
Diana Derval
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus....

Editeur : Springer
Parution : 2022-04-08
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Designing Luxury Brands
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Designing Luxury Brands
Diana Derval
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as...

Editeur : Springer
Parution : 2018-04-13
Collection : Management for Professionals
PDF

68,56 €
Télécharger le livre : Hormones, Talent, and Career
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Hormones, Talent, and Career
Johan Bremer , Diana Derval
The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient...

Editeur : Springer
Parution : 2012-04-13
Collection : SpringerBriefs in Business
ePub

52,74 €
Télécharger le livre : The Right Sensory Mix
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The Right Sensory Mix
Diana Derval
Berry-AMA Book Prize FINALIST 2011!“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.  TheBerry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books...

Editeur : Springer
Parution : 2010-09-17

ePub

49,57 €