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How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more....
Editeur :
Dk
Parution :
2026-04-02
ePub
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Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing, Kommunikationsmanagement und Employer Branding. Es erklärt die grundlegenden Begriffe, zeigt auf, wie Storys erkannt, strukturiert und gestaltet...
Editeur :
Springer Gabler
Parution :
2026-04-02
PDF, ePub
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Dieses Buch bietet eine tiefgehende Analyse der ökonomischen Krisen der letzten Jahrzehnte und beleuchtet deren weitreichende Auswirkungen auf die Real- und Finanzwirtschaft. Von der Finanzkrise 2008/2009 über die wirtschaftlichen Folgen der Corona-Pandemie...
Editeur :
Springer Gabler
Parution :
2026-04-02
PDF, ePub
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When a manager is juggling day-to-day operations, keeping upwith technological developments, meeting performance goals, and remembering to take the cat to the vet, it can be tempting to push aside the task of building a culture of cooperation. But what if the key to...
Editeur :
Pearson
Parution :
2026-04-01
ePub
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As the landscape of wealth management undergoes significant transformation, driven by advancements in technology, an increasing emphasis on sustainability, and a generational shift within the industry, this comprehensive volume explores cutting-edge sustainable...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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This is the interdisciplinary book combining environment, educational psychology, health issues, social aspect of governance & leadership and economics.This book focuses on the understanding of waste with types, sources and characterization. It also delineates the...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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This book presents cutting-edge methodologies, including AI techniques, for corporate credit analysis as developed for the in-house credit assessment system (ICAS) of Banca d’Italia. The first part illustrates the methods, applications and use cases of the...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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Family businesses are a cornerstone of economies worldwide, yet systematic research on governance, succession, and strategy has only recently gained momentum. This book brings together candid reflections from some of the most influential pioneers in the...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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This book examines how digital responsibility can be embedded into business models and daily operations. Drawing on research, pioneering company experiences, and innovative initiatives, it connects theory with practice. In the 21st century, digitalization and corporate...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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Die Rolle von Experten ist heute in vielen Unternehmen weit verbreitet. Insbesondere in wissensbasierten, auf fundierte Expertise gestützten Tätigkeitsfeldern nimmt deren Bedeutung und Zahl beständig zu. Oft ist allerdings unklar, was einen Fachexperten...
Editeur :
Springer Gabler
Parution :
2026-03-31
PDF, ePub
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This book presents the Digital Marketing Roadmap—a practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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This book addresses the critical challenge of securing early-stage funding for startups, from pre-seed through Series A. The book is structured around three central design principles—Why, When, and How—guiding entrepreneurs through the complex landscape of...
Editeur :
Palgrave Macmillan
Parution :
2026-03-31
PDF, ePub
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Viele Familienunternehmen stehen heute vor einer doppelten Herausforderung. Sie müssen ihr Unternehmen restrukturieren, um überhaupt wieder handlungsfähig zu werden und gleichzeitig ihre strategische Ausrichtung völlig neu denken. Gewohnte...
Editeur :
Springer Gabler
Parution :
2026-03-31
PDF, ePub
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Dieses Open-Access-Buch widmet sich einer zentralen Problemstellung der Baubranche, indem untersucht wird, welchen Beitrag Qualitätsmanagementsysteme leisten können, um Baumängeln im Wohnungsneubau präventiv entgegenzuwirken. In der...
Editeur :
Springer Gabler
Parution :
2026-03-31
PDF, ePub
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Dieses Buch bietet eine praxisnahe und fundierte Auseinandersetzung mit dem Einsatz von KI im Versicherungsmaklergeschäft. Markus H. Dahm und Madelene Spincke zeigen konkrete Mehrwerte auf: Wie kann Künstliche Intelligenz Prozesse vereinfachen? Wie kann sie...
Editeur :
Springer Gabler
Parution :
2026-03-31
PDF, ePub
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Connect with talent on a personal level to improve organization-wide performance Written by renowned talent development consultant Amy P. Kelly, Work Is Personal: How Authenticity Drives Performance and Culture dispels the notion that work is separated from employees'...
Editeur :
Wiley
Parution :
2026-03-31
PDF, ePub
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Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous,...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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This proceedings volume is the 37th issue of the Springer’s series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.ebesweb.org).This volume includes selected papers presented at...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
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This is an open access title. It is available to read and download as a free PDF version on Oxford Academic and is made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International licence.
The Oxford Handbook of the Moroccan Economy...
Editeur :
OUP Oxford
Parution :
2026-03-31
PDF
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This is an open access title. It is available to read and download as a free PDF version on Oxford Academic and is made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International licence.
The Oxford Handbook of the Moroccan Economy...
Editeur :
OUP Oxford
Parution :
2026-03-31
ePub
|