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Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous,...
Editeur :
Polity
Parution :
2025-12-30
ePub
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"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." —Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are...
Editeur :
Wiley
Parution :
2025-09-09
PDF, ePub
Offre spéciale
-9%
21,99€
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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting:...
Editeur :
Wiley-Blackwell
Parution :
2024-07-29
PDF, ePub
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Step up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secure fascinating guests, and assemble it all into a refined and...
Editeur :
For Dummies
Parution :
2024-06-11
PDF, ePub
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Generieren Sie Aufmerksamkeit mit Social Media Ads Lernen Sie, wie Sie Ihre Zielgruppen auf Facebook und Instagram mit Werbeanzeigen erreichen! Mit dem nötigen Know-how und mit den richtigen Kampagnen realisieren Sie Ihre Marketingziele. Daniel Levitan zeigt Ihnen, wie...
Editeur :
Wiley-VCH
Parution :
2024-04-10
Collection :
Für Dummies
ePub
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Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior...
Editeur :
Wiley-Blackwell
Parution :
2024-02-27
PDF, ePub
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Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise. Sie vernetzt sich mit unserem persönlichen Leben, den Medien und der Gesellschaft als Ganzes. Daten und Algorithmen steuern eine Verführungsmaschine, deren Funktionsweise für uns undurchsichtig ist....
Editeur :
Springer VS
Parution :
2022-01-29
PDF, ePub
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A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2021-01-22
PDF, ePub
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'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener...
Editeur :
John Murray
Parution :
2021-01-21
ePub
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Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities...
Editeur :
Wiley-Blackwell
Parution :
2020-12-07
PDF, ePub
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Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform...
Editeur :
Kogan Page
Parution :
2020-11-03
ePub
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An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case...
Editeur :
Wiley-Blackwell
Parution :
2019-06-05
PDF, ePub
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to...
Editeur :
Wiley-Blackwell
Parution :
2019-01-29
PDF, ePub
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How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged...
Editeur :
Virgin Digital
Parution :
2018-07-05
ePub
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Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it...
Editeur :
Kogan Page
Parution :
2018-07-03
ePub
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The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2017-08-29
PDF, ePub
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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and...
Editeur :
Wiley-Blackwell
Parution :
2017-05-30
PDF, ePub
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound...
Editeur :
Kogan Page
Parution :
2017-03-03
ePub
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Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how...
Editeur :
Kogan Page
Parution :
2017-02-03
ePub
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As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For...
Editeur :
Kogan Page
Parution :
2017-02-03
ePub
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