Ebooks de Philipp Nikolaus Kluge en PDF et EPUB

1 Livre(s)
Télécharger le livre : Marketing Luxury Goods Online
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Marketing Luxury Goods Online
Philipp Nikolaus Kluge
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2017-08-29

PDF, ePub

66,41 €