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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. ...
Editeur :
Wiley-Blackwell
Parution :
2016-09-12
PDF, ePub
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WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how...
Editeur :
Kogan Page
Parution :
2016-04-03
ePub
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Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-08-28
PDF, ePub
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What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories?What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for...
Editeur :
Kogan Page
Parution :
2015-05-03
ePub
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What is a 21st century brand? How is it changing?What is critical now?What are the new mantras and principles?What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers...
Editeur :
Kogan Page
Parution :
2015-04-03
ePub
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll...
Editeur :
For Dummies
Parution :
2014-12-04
PDF, ePub
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Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and...
Editeur :
Wiley
Parution :
2014-11-24
PDF, ePub
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In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the...
Editeur :
Kogan Page
Parution :
2014-09-03
PDF
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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas....
Editeur :
Laurence King Publishing
Parution :
2014-08-11
ePub
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding...
Editeur :
Kogan Page
Parution :
2014-06-03
PDF
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Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing...
Editeur :
Kogan Page
Parution :
2014-02-03
PDF, ePub
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The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy...
Editeur :
Wiley
Parution :
2013-12-04
PDF, ePub
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Durch Ingredient Branding bauen Zulieferer eine eigene Marke auf und emanzipieren sich vom Endprodukthersteller. Dies ist sinnvoll, denn unter Zulieferern ist Anonymität und Austauschbarkeit weit verbreitet. Diese Arbeit zeigt auf, warum und wie sich Zulieferermarken...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-11-27
PDF
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions....
Editeur :
Wiley-Blackwell
Parution :
2013-07-08
PDF, ePub
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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of...
Editeur :
Ilex Press
Parution :
2013-07-01
ePub
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact...
Editeur :
Wiley-Blackwell
Parution :
2013-06-26
PDF, ePub
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Dienstleistungsunternehmen sind mehr denn je mit der Herausforderung konfrontiert, eine an Wirtschaftlichkeitszielen orientierte Unternehmensführung mit nachhaltiger Kundenorientierung zu verknüpfen. Die Notwendigkeit einer innovativen und ganzheitlichen Servicelösung...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-05-02
PDF
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Der Lebensmitteleinzelhandel in Deutschland befindet sich in einer existentiellen Krise. Die Konsumenten nehmen Handelsunternehmen als austauschbar wahr. Im Differenzierungswettbewerb mit anderen Händlern spielen Handelsmarken sowie der Aufbau starker Vertriebsmarken,...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-05-02
PDF
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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that...
Editeur :
Business Book Summaries
Parution :
2013-02-15
epub sans DRM
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Die Zielsetzung dieser Arbeit besteht darin, einen Beitrag zum besseren Verständnis der Organisation des Preismanagements von Konsumgüterherstellern zu leisten. Vier Forschungsfragen beschäftigen sich mit der Messung eines Modells zur Organisation des Preismanagements,...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-01-03
PDF
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