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Biographie et livres de JP Kuehlwein

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JP Kuehlwein is the Founder of marketing consultancy Ueber-Brands. He's also Adjunct Professor of Marketing at NYU Stern and Columbia Business School and leader of the Marketing Institute at The Conference Board think tank. Previously, he was Executive Vice President at Frederic Fekkai & Co as well as Brand Director and Director of Corporate Strategy at Procter & Gamble.
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Dernière parution

Téléchargez le livre : Brand Elevation
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Brand Elevation

Jp Kuehlwein , Wolfgang Schaefer

Kogan Page

2021-01-03

ePub

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless...

41,99 €

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Ebooks de JP Kuehlwein en EPUB

1 Livre(s)
Télécharger le livre : Rethinking Prestige Branding
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Rethinking Prestige Branding
Jp Kuehlwein , Wolfgang Schaefer
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories?What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for...

Editeur : Kogan Page
Parution : 2015-05-03

ePub

32,99 €