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Biographie et livres de Wolfgang Schaefer

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Wolfgang Schaefer is CEO and Founder of zwoelf consulting, specialized in narrative brand strategies. Based in Berlin and NYC, he lectures at XU Exponential University Potsdam and other schools in Europe and the US. For the past 25 years as chief strategist he has worked with many of the world's top marketers at LVMH, P&G, Miele, Swarovski, Coty and Unilever et al.
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Dernière parution

Téléchargez le livre : Brand Elevation
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Brand Elevation

Jp Kuehlwein , Wolfgang Schaefer

Kogan Page

2021-01-03

ePub

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless...

41,99 €

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Ebooks de Wolfgang Schaefer en EPUB

1 Livre(s)
Télécharger le livre : Rethinking Prestige Branding
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Rethinking Prestige Branding
Jp Kuehlwein , Wolfgang Schaefer
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories?What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for...

Editeur : Kogan Page
Parution : 2015-05-03

ePub

32,99 €