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All governments strive to develop and implement policies that contribute to innovation. Both in academic research and policy circles, the concept of National Innovation Systems has represented a significant approach to industrial policy, research and development, and...
Editeur :
OUP Oxford
Parution :
2012-12-20
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Der Preis gilt als wichtigstes Marketing-Instrument und zentraler Gewinntreiber einer Luxusmarke. Dennoch ist dem Preismanagement von Luxusmarken in der Wissenschaft bisher wenig Beachtung geschenkt worden. Vor diesem Hintergrund untersucht die Arbeit, wie sich der...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-12-10
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Die herrschenden wirtschaftlichen und gesellschaftlichen Umfeldbedingungen erfordern von Krankenhäusern zunehmend wirtschaftliches Verhalten. Das Werben um den Patienten, Service am Kunden und eine professionelle Informationspolitik gegenüber der Öffentlichkeit, aber...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-10-23
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound...
Editeur :
Cornerstone Digital
Parution :
2012-07-31
ePub
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who...
Editeur :
Wiley
Parution :
2012-06-19
PDF, ePub
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A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...
Editeur :
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution :
2012-04-19
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Markendehnungen erfreuen sich bei Unternehmen großer Beliebtheit und spielen auch in der Marketingforschung eine wichtige Rolle. Trotz umfangreicher Forschung zur Markendehnung wurden in diesem Zusammenhang bisher kaum preisliche Aspekte betrachtet. Im Rahmen dieser...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-03-22
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Konzentration und Verdrängung gefährden Großhandelsunternehmen. Entwicklungen von Technologien entwerten bisherige Großhandelsfunktionen. Neben theoretischer Fundierung muss eine Großhandelsbetriebslehre Instrumente für mehr Effizienz im Großhandel erklären....
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-01-05
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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing...
Editeur :
Wiley-Blackwell
Parution :
2011-08-26
PDF, ePub
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Marktnischen gewinnen im Zuge eines wachsenden Individualisierungsstrebens sowie der Weiterentwicklung und Verbreitung von Internettechnologien eine zunehmende Bedeutung. Bei der Positionierung von Angeboten abseits des Massenmarkts ist jedoch das Verständnis des...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2011-07-25
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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal,Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work...
Editeur :
Kogan Page
Parution :
2011-05-03
ePub
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can...
Editeur :
For Dummies
Parution :
2011-04-18
PDF, ePub
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A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the...
Editeur :
Wiley
Parution :
2011-01-19
ePub
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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive...
Editeur :
Wiley
Parution :
2010-12-14
PDF, ePub
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Neben der ökonomischen Analyse spielen auch verhaltenswissenschaftliche Aspekte eine immer größere Rolle im Preismanagement. Im Rahmen dieser Arbeit werden durch die erstmalige Verknüpfung personenbezogener Preisdifferenzierung im Sinne einer preislichen Bevorzugung von...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2010-11-23
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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here...
Editeur :
For Dummies
Parution :
2010-10-26
PDF, ePub
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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining...
Editeur :
Wiley
Parution :
2008-03-31
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'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners'
- Hamish...
Editeur :
SAGE Publications Ltd
Parution :
2007-10-24
PDF, ePub
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Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to...
Editeur :
Kogan Page
Parution :
2007-10-03
ePub
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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The...
Editeur :
Wiley
Parution :
2007-07-30
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