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Télécharger le livre : European Business and Brand Building
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European Business and Brand Building
Hubert Bonin , Andrzej K. Kozminski , Carles Manera , Luciano Segreto
A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...

Editeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution : 2012-04-19

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41,09 €