Téléchargez le livre : European Business and Brand Building

European Business and Brand Building

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Paru le : 2012-04-19

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception o...
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Description du livre

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders.
The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.

À propos

Auteur
Hubert Bonin , Andrzej K. Kozminski , Carles Manera , Luciano Segreto
Éditeur
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Collection
n.c
Parution
2012-04-19
Pages
264 pages
EAN papier
9789052017938

Caractéristiques détaillées - droits

EAN PDF
9783035261424
Prix
41,09 €
Nombre pages copiables
52
Nombre pages imprimables
52
Taille du fichier
7168 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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