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Biographie et livres de Nicholas Ind

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Nicholas Ind is an associate professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and of the editorial board of the Journal of Brand Management.

Nicholas Ind was a founder member of the Medinge Group, an international branding think
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Dernière parution

Téléchargez le livre : In Good Conscience
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In Good Conscience

Oriol Iglesias , Nicholas Ind

Palgrave Macmillan

2022-09-30

PDF, ePub

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of...

39,02 €

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Ebooks de Nicholas Ind en PDF et EPUB

4 Livre(s)
Télécharger le livre : Branding Inside Out
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Branding Inside Out
Nicholas Ind
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more...

Editeur : Kogan Page
Parution : 2017-10-03

ePub

39,99 €
Télécharger le livre : Brands with a Conscience
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Brands with a Conscience
Sandra Horlings , Nicholas Ind
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a...

Editeur : Kogan Page
Parution : 2016-03-03

ePub

36,99 €
Télécharger le livre : Living the Brand
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Living the Brand
Nicholas Ind
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to...

Editeur : Kogan Page
Parution : 2007-10-03

ePub

37,99 €
Télécharger le livre : Branding Governance
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Branding Governance
Rune Bjerke , Nicholas Ind
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative,...

Editeur : Wiley
Parution : 2007-04-04

PDF

28,99 €