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Biographie et livres de Laurence Minsky

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Laurence Minsky is Associate Professor, School of Media Arts, Columbia College Chicago, and author of many leading books on advertising, branding, and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions. His consulting practice serves a broad range of B2C and B2B clients from the emerging to global leaders.
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Dernière parution

Téléchargez le livre : Global Brand Management
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Global Brand Management

Ilan Geva , Laurence Minsky

Kogan Page

2019-11-03

ePub

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand....

54,99 €

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Ebooks de Laurence Minsky en EPUB

1 Livre(s)
Télécharger le livre : Audio Branding
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Audio Branding
Colleen Fahey , Laurence Minsky
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound...

Editeur : Kogan Page
Parution : 2017-03-03

ePub

39,99 €