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Biographie et livres d'Ilan Geva

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Ilan Geva is adjunct Professor at the University of Chicago and DePaul University, and was formerly Design Head and Creative Director at Ogilvy & Mather, Leo Burnett, Frankel & Co., and various other internationally renowned agencies. He currently runs Ilan Geva & Friends, a branding consultancy based in Chicago.
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Global Brand Management

Ilan Geva , Laurence Minsky

Kogan Page

2019-11-03

ePub

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand....

54,99 €

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