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?Die politische Kommunikation der Gegenwart ist geprägt durch die Klimakrise als omnipräsenter Themenkomplex sowie durch Social Media als an Bedeutung gewinnender Raum für politische Diskurse. Das essential zeigt in beiden Bereichen auf, welche...
Editeur :
Springer VS
Parution :
2023-04-01
PDF, ePub
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The next shock will comeWhether you run a business, lead a team or have people who depend on you, in today's uncertain and increasingly unstable world you want to be ready to respond effectively. Recent history has proven that an unexpected crisis has the potential to...
Editeur :
John Murray Business
Parution :
2023-03-30
ePub
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Das vorliegende Buch beschäftigt sich mit zwei übergeordneten Fragestellungen: Inwiefern bestehen kooperative Beziehungen zwischen Filmtheaterbetreibern und Filmverleihunternehmen, mit dem Ziel, den gemeinsam bearbeiteten Markt effizient und effektiv zu bearbeiten, um...
Editeur :
Springer Gabler
Parution :
2023-03-07
PDF, ePub
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Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect...
Editeur :
Kogan Page
Parution :
2023-03-03
ePub
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This book presents a series of studies on the status quo, characteristics of and trends in China’s eSports industry, while also analyzing key problems to help the industry avoid potential risks, seize opportunities for development, and promote industrial drivers. In...
Editeur :
Springer
Parution :
2023-02-21
PDF, ePub
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From the COVID lab leak theory to Hunter Biden's laptop to Jeffrey Epstein, media critic and former CNN producer Steve Krakauer spotlights the problems of a news industry filled with geographically isolated, introspection-free, egomaniacal journalists. In Uncovered,...
Editeur :
Center Street
Parution :
2023-02-21
ePub
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The book showcases research on digital entertainment solutions in different sectors. In recent years, digital media have evolved to include bandwidth-rich, smart, and connected platforms accessed via computers, tablets, smart phones, social media, and video game...
Editeur :
Palgrave Macmillan
Parution :
2023-02-20
PDF, ePub
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Business and Populism analyses the relationship between right wing populism and business with a focus on business responses and strategies in the face of the global populist turn. In the neoliberal era business had become accustomed to favourable economic policy regimes...
Editeur :
OUP Oxford
Parution :
2023-02-13
PDF
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If you want to be the best, you have to have the right skillset.From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover...
Editeur :
Teach Yourself
Parution :
2023-02-02
ePub
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Business and Populism analyses the relationship between right wing populism and business with a focus on business responses and strategies in the face of the global populist turn. In the neoliberal era business had become accustomed to favourable economic policy regimes...
Editeur :
OUP Oxford
Parution :
2023-01-30
ePub
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This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient.This book supports efforts to develop a new...
Editeur :
Springer
Parution :
2023-01-01
PDF, ePub
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Build your communication confidence and master the ability to inspire your audience In Speak with Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience, keynote speaker, author, and executive communication coach Mike Acker delivers a practical...
Editeur :
Wiley
Parution :
2022-12-16
PDF, ePub
Offre spéciale
-21%
18,90€
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Kommunikationsabteilungen in Unternehmen stehen aktuell unter starkem Veränderungsdruck: So sind Erwartungshaltungen an die interne und externe Kommunikation aufgrund der Digitalisierung bei Entscheidern und Belegschaft im Unternehmen sowie von anderen Anspruchs- und...
Editeur :
Springer VS
Parution :
2022-11-14
PDF, ePub
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Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and...
Editeur :
Kogan Page
Parution :
2022-11-03
ePub
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Learn the secrets of successful speaking, communicating and presenting Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? How to Present reveals the winning formulas that ensure you are a...
Editeur :
Wiley
Parution :
2022-10-26
PDF, ePub
Offre spéciale
-17%
19,20€
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Dieses Buch liefert kleinen und mittelständischen Unternehmen alle wesentlichen Grundlagen für eine zeitgemäße Pressearbeit – von der Strategieentwicklung bis zur Echtzeit-Medienevaluation, von klassischen PR-Maßnahmen bis hin zu SEO-PR. Denn gerade in wirtschaftlich...
Editeur :
Springer Gabler
Parution :
2022-09-23
PDF, ePub
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Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat. Es wird erläutert, inwiefern die klassische und grüne Marketingkommunikation integriert werden können und wie...
Editeur :
Springer Gabler
Parution :
2022-08-22
PDF, ePub
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Turn meetings into the best part of your day with this actionable, step-by-step guide Brainstorming meetings. Team meetings. Stakeholder meetings. Zoom meetings. Hybrid meetings. Most of us are part of more meetings than we can even count. And how many of these meetings...
Editeur :
For Dummies
Parution :
2022-08-17
PDF, ePub
Offre spéciale
-22%
25,70€
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In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user.In...
Editeur :
Springer
Parution :
2022-08-09
PDF, ePub
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Die strategische politische Kommunikation von Parteien befindet sich in einem Datafizierungsprozess, der sich in verschiedenen datengetriebenen Kommunikationsmaßnahmen widerspiegelt. Insbesondere politisches Micro-Targeting hat hier zunehmend an Bedeutung gewonnen und...
Editeur :
Springer VS
Parution :
2022-07-31
PDF, ePub
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