The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries:The Capitalist Manifesto for Creating and Marketing New Products and Services".This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of David M. Scott's book: "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly".This complete summary of the ideas from David M. Scott's book "The New Rules of...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd".This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers,...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book,...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace,...

Editeur : Business Book Summaries
Parution : 2014-11-12

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The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today...

Editeur : Business Book Summaries
Parution : 2014-10-28

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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A...

Editeur : Business Book Summaries
Parution : 2014-10-28

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The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".This complete summary of the ideas from Mike Schultz...

Editeur : Business Book Summaries
Parution : 2014-10-28

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The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing"...

Editeur : Business Book Summaries
Parution : 2014-10-28

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The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few...

Editeur : Business Book Summaries
Parution : 2014-10-28

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The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".This complete summary of the ideas from Dan Kennedy's book "The...

Editeur : Business Book Summaries
Parution : 2014-10-28

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The must-read summary of Kendra Lee's book: "The Sales Magnet: How to Get More Customers Without Cold Calling".This complete summary of the ideas from Kendra Lee's book "The Sales Magnet" explains that in today’s market, cold calling is dead. Instead it is more...

Editeur : Business Book Summaries
Parution : 2014-10-28

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