The must-read summary of Jesse Berst's book: "The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future".This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage".This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Adrian C. Ott's book: "The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy".This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept....

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns -...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your...

Editeur : Business Book Summaries
Parution : 2014-10-14

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The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Donald Moine and Ken Lloyd's book: "Ultimate Selling Power: How to Create and Enjoy a Multimillion Dollar Sales Career".This complete summary of the ideas from Donald Moine and Ken Lloyd's book "Ultimate Selling Power" asks a fundamental...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Joel Comm and Ken Burge's book: "Twitter Power: How to Dominate Your Market One Tweet at a Time".This complete summary of the ideas from Joel Comm and Ken Burge's book "Twitter Power" shows the benefits of using Twitter as a worthwhile business...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires".This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Randall E. Stross' book: "The Microsoft Way:The Real Story of How the Company Outsmarts Its Competition".This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace".This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future:The Seven Imperatives for Outsmarting the Competition in the Net Economy".This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola...

Editeur : Business Book Summaries
Parution : 2014-09-29

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The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”.This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping...

Editeur : Political Book Summaries
Parution : 2013-06-21

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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a...

Editeur : Business Book Summaries
Parution : 2013-02-15

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