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Kira Drössler zeigt, wie Management, Entwicklung und Content von innovativen Formaten für junge Zielgruppen gestaltet werden sollten, um Digital Natives nachhaltig auf Social Media-Plattformen zu erreichen. Mit stetigem Einbezug der Zielgruppencharakteristika entsteht...
Editeur :
Springer VS
Parution :
2021-10-29
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Writing a War of Words is the first exploration of the war-time quest by Andrew Clark - a writer, historian, and volunteer on the first edition of the Oxford English Dictionary - to document changes in the English language from the start of the First World War up to...
Editeur :
OUP Oxford
Parution :
2021-10-28
ePub
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Writing a War of Words is the first exploration of the war-time quest by Andrew Clark - a writer, historian, and volunteer on the first edition of the Oxford English Dictionary - to document changes in the English language from the start of the First World War up to...
Editeur :
OUP Oxford
Parution :
2021-10-28
PDF
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This volume provides an overview of experimental methods, approaches, and techniques used by field linguists of the Russian school, and highlights the fieldwork experience of Russian scholars working in regions with a range of languages that differ genetically,...
Editeur :
Springer
Parution :
2021-10-26
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In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert für User) einnehmen....
Editeur :
Springer VS
Parution :
2021-10-25
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Truth to Post-Truth in American Detective Fiction examines questions of truth and relativism, turning to detectives, both real and imagined, from Poe’s C. Auguste Dupin to Robert Mueller, to establish an oblique history of the path from a world where not believing...
Editeur :
Palgrave Macmillan
Parution :
2021-10-25
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This book positions itself at the intersection of the key areas of the modern humanities. Different authors from a variety of countries take innovative approaches to investigating multimodal communication, adapting pedagogical design to digital environments and...
Editeur :
Springer
Parution :
2021-10-21
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Die wesentlichen Themen der 14 Beiträge des Bandes sind Fankultur und Fankommunikation innerhalb und außerhalb der Stadien sowie die Beschreibung ihrer soziokulturellen und sozialpsychologischen Grundlagen. Das Buch enthält zudem sprachvergleichende Studien und Analysen...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2021-10-19
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This collected book analyzes the phenomenon of crisis manifested across various historical periods. It offers unique, multifaceted, and interdisciplinary perspectives on the issues of crises and finds numerous applications in the fields of literature, linguistics,...
Editeur :
Springer
Parution :
2021-10-18
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This book focuses on language and identity online within the context of running from an interdisciplinary perspective. It brings together digital ethnography, existential phenomenology, interpretative phenomenological analysis and sporting embodiment in...
Editeur :
Palgrave Macmillan
Parution :
2021-10-16
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This volume presents the latest research in linguistic modules and interfaces in Lexical-Functional Grammar (LFG). LFG has a highly modular design that models the linguistic system as a set of discreet submodules that include, among others, constituent structure,...
Editeur :
OUP Oxford
Parution :
2021-10-15
PDF
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In this publication, the author attempts to develop an aesthetic theory from Heidegger’s phenomenological concepts. She analyzes Heidegger`s concepts of truth, world, space, and related concepts and establishes a formal, contextual and material method of analysis for...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2021-10-14
PDF, ePub
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The book features recent attempts to construct corpora for specific purposes – e.g. multifactorial Dutch (parallel), Geasy Easy Language Corpus (intralingual), HK LegCo interpreting corpus – and showcases sophisticated and innovative corpus analysis methods. It proposes...
Editeur :
Springer
Parution :
2021-10-11
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Creative Writing Practice: reflections on form and process explores the craft of creative writing by illuminating the practices of writers and writer-educators. Demonstrating solutions to problems in different forms and genres, the contributors draw on their...
Editeur :
Palgrave Macmillan
Parution :
2021-10-09
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This book aims to provide a micro-level, working model of a methodological approach and practical guidelines for building a corpus, informed by the work on the CorCenCC project (Corpws Cenedlaethol Cymraeg Cyfoes - the National Corpus of Contemporary Welsh)....
Editeur :
Palgrave Macmillan
Parution :
2021-10-08
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This book criticizes the methodology of the recent semantics-pragmatics debate in the theory of language and proposes an alternative. It applies this methodology to argue for a traditional view against a group of “contextualists” and “pragmatists”, including Sperber and...
Editeur :
Springer
Parution :
2021-10-08
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This edited book focuses on speech etiquette, examining the rules that govern communication in various online communities: professional, female, and ethnospecific. The contributors analyze online communication in the Slavic languages Russian, Slovak, Polish, and...
Editeur :
Palgrave Macmillan
Parution :
2021-10-08
PDF, ePub
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Kreativität charakterisiert die Fernsehunterhaltungsproduktion. Das vorliegende Buch greift diese Prämisse auf und zeichnet systematisch nach, wie und woKreativität im Feld der Fernsehunterhaltungsproduktion tatsächlich eine Rolle spielt – auf der Ebene der Prozesse,...
Editeur :
Springer VS
Parution :
2021-10-04
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Do you want to start teaching a language online, be your own boss and be able to work from anywhere that has wifi?Do you want to make a difference in the world by using your language skills to empower people and give them the confidence they need to develop? This timely...
Editeur :
Teach Yourself
Parution :
2021-09-30
ePub
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This book investigates the American media coverage of the historic nuclear accord between the Islamic Republic of Iran and the world powers, commonly known as the Iran Deal. The analysis examines the sources of news and opinion expressed about the Iran Deal in The New...
Editeur :
Palgrave Macmillan
Parution :
2021-09-29
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