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This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical...
Editeur :
Palgrave Macmillan
Parution :
2017-05-04
PDF, ePub
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Dieses Buch erklärt ausführlich Lennarz´ Best Practices für die erfolgreiche Einführung einer Growth-Hacking-Umgebung für Startups, kleine- bis mittelständische sowie große Unternehmen. Anhand echter Erfahrungsberichte aus unzähligen Projekten veranschaulicht Lennarz,...
Editeur :
Springer Gabler
Parution :
2017-02-28
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'An engrossing story of audacious entrepreneurism' -- Charles Duhigg'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar In 2008, two broke art school graduates and...
Editeur :
Virgin Digital
Parution :
2017-02-16
ePub
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Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erläutert die...
Editeur :
Springer Vieweg
Parution :
2017-01-03
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Wie gelingt profitables Online-Marketing? Erwin Lammenett, Gründer einer renommierten Internetagentur, erläutert kompakt und praxisnah die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese Instrumente erfolgreich nutzen, welche Sie sinnvoll...
Editeur :
Springer Gabler
Parution :
2017-01-02
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The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a...
Editeur :
Kogan Page
Parution :
2016-12-03
ePub
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“Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question...
Editeur :
Apress
Parution :
2016-10-19
PDF, ePub
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Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows...
Editeur :
Palgrave Macmillan
Parution :
2016-09-30
PDF
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Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben.E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die...
Editeur :
Springer Vieweg
Parution :
2016-07-05
ePub
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Ed Ponsi's straightforward guide to understanding technical analysis Technical Analysis and Chart Interpretations delivers simple explanations and easy-to-understand techniques that demystify the technical analysis process. In his usual straightforward style,...
Editeur :
Wiley
Parution :
2016-06-06
Collection :
Wiley Trading
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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential...
Editeur :
For Dummies
Parution :
2016-04-13
PDF, ePub
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Dieses Buch verbindet anschaulich zahlreiche Aspekte des klassischen Marketings mit den modernen Online-Instrumenten und erläutert die Erfolgskomponenten. Denn: Online-Marketing und E-Commerce spielen für fast alle Unternehmen zukünftig eine dominierende Rolle. Wie...
Editeur :
Springer Vieweg
Parution :
2016-01-04
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Supply Chain Design for E-Retailers compares e-retailing to traditional retailing and examines the reduced costs of store-keeping. Aimed at students on supply chain management and retail courses, it includes vital information on the responsibility of the e-retailer and...
Editeur :
Kogan Page
Parution :
2016-01-03
ePub
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This fascinating case study demonstrates how the Agile approach can be utilised by European micro enterprises which need to adopt wider Information Communication Technologies. The case study analyses the rapid advances of Information Communication Technologies and how...
Editeur :
Kogan Page
Parution :
2016-01-03
ePub
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Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies...
Editeur :
For Dummies
Parution :
2015-12-21
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Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about...
Editeur :
For Dummies
Parution :
2015-08-21
PDF, ePub
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In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and...
Editeur :
Kogan Page
Parution :
2015-07-03
ePub
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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media...
Editeur :
Kogan Page
Parution :
2015-04-03
ePub
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WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of...
Editeur :
Kogan Page
Parution :
2015-04-03
ePub
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Learn all you need to know about trading and forecasting with technical analysis Kase on Technical Analysis is the ultimate guide to forecasting and trading technically, a comprehensive "all you need to know" review of the topics. Award-winning instructor, Cynthia A....
Editeur :
Wiley
Parution :
2015-03-06
Collection :
Bloomberg Financial
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