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This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an...
Editeur :
Palgrave Macmillan
Parution :
2017-10-09
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This book employs a qualitative analysis of China’s publicly financed construction sector, taking the system design as its point of departure and applying comprehensive evaluation techniques to create an index system for this type of construction – which in turn serves...
Editeur :
Springer
Parution :
2017-10-09
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Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and...
Editeur :
Wiley
Parution :
2017-10-09
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How did banking in early nineteenth-century Massachusetts evolve? Lu provides a compelling narrative about the connection between inclusive political systems and open access economies, hypothesizing that entry into banking was firstly made upon partisan grounds before...
Editeur :
Palgrave Pivot
Parution :
2017-10-09
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This book offers new insights on banking business models, risks and regulation proposals in the aftermath of the European financial crisis. It investigates the main issues affecting the business of banking nowadays, such as low interest rates and non-performing loans....
Editeur :
Palgrave Macmillan
Parution :
2017-10-09
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Dieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für „Early Movers and Adopters“ und welche Risiken es für die „Legarts und Late Movers“ hat. Wer als Händler bereits einen Bogen um das Online-Thema gemacht hat, sollte es erst recht um das Mobile-Thema...
Editeur :
Springer Gabler
Parution :
2017-10-07
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Dieses Buch zeigt, wie verschiedene Industrien von einer smarten Datennutzung mit Hilfe von Big Data Analytics und Künstlicher Intelligenz profitieren können. Dank der Künstlichen Intelligenz (KI) konnten in den letzten Jahren vor allem die Produktions- und...
Editeur :
Springer Gabler
Parution :
2017-10-07
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Dieses Fachbuch wendet sich an alle, die bei der beruflichen Integration von Geflüchteten mitwirken. Es beschreibt prozedurale, administrative und juristische Rahmenbedingungen der betrieblichen Integration und stellt praktische Beispiele von Integrationsprojekten...
Editeur :
Springer
Parution :
2017-10-06
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Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.The brain matters in business. The problem is that our brains...
Editeur :
Palgrave Macmillan
Parution :
2017-10-06
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This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book...
Editeur :
Springer
Parution :
2017-10-06
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This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global...
Editeur :
Palgrave Macmillan
Parution :
2017-10-06
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This book comprehensively reviews, as well as analyzes, various aspects related to the Indian textile and apparel industries. While the focus is on economic and environmental issues, the discussion covers a lot of policy elements. The approach is inter-disciplinary,...
Editeur :
Springer
Parution :
2017-10-06
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The expansion of Higher Education has been one of the most important changes to affect Western labour markets. More than a third of all British workers are now degree holders.The graduate labour market is often understood as that part of the labour market characterized...
Editeur :
OUP Oxford
Parution :
2017-10-06
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This comprehensive volume contributes to the existing and emerging body of literature on contemporary urbanization and the interactions between cities and the environment. The volume is contextualized against latest theories, debates and discussions on 'sustainable...
Editeur :
Springer
Parution :
2017-10-06
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A practical, step-by-step guide to value investing in Asian stocks Value Investing in Asia offers a uniquely targeted guide to investors seeking new opportunities in Asian markets. Most value investing advice is geared toward US markets, leaving out the key guidance...
Editeur :
Wiley
Parution :
2017-10-06
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SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS.This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a...
Editeur :
John Murray Business
Parution :
2017-10-05
ePub
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The New York Times bestseller'Silicon Valley needed a history lesson and Ferguson has provided it' Eric SchmidtWhat if everything we thought we knew about history was wrong? From Niall Ferguson, the global bestselling author of Empire,The Ascent of Money and...
Editeur :
Penguin
Parution :
2017-10-05
ePub
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PAPERBACK EDITION FULLY UPDATED WITH FOUR NEW CHAPTERSAfter creating more than a dozen billion-dollar businesses from scratch and breaking scores of world records, wouldn't you think you'd done it all?Not Sir Richard Branson. Having brought the Virgin brand to all...
Editeur :
Virgin Digital
Parution :
2017-10-05
ePub
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THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit'The most interesting, immediately actionable book I’ve read in quite a while' Adam Grant, bestselling author of Think AgainIn this bestseller by the...
Editeur :
Transworld Digital
Parution :
2017-10-05
ePub
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This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and...
Editeur :
Palgrave Macmillan
Parution :
2017-10-05
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