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Formulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for addressing that issue? How should one approach the designing and...
Editeur :
Wiley
Parution :
2008-03-11
PDF
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Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business...
Editeur :
Wiley
Parution :
2008-01-07
PDF
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CIOs spend more than $1.2 trillion on software and hardware each year. Partnering with the CIO looks at IT sales from the CIO’s perspective, revealing what needs to be changed and expressing their fears, concerns, warnings, and advice. Based on in-depth interviews with...
Editeur :
Wiley
Parution :
2007-10-05
PDF
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A revolutionary way to describe business, xBML (extended Business Modelling Language) is an intuitive graphical language that unlocks the DNA of a corporation using a system of diagrams based on five Ws (Who; What; Which; Where; When). xBML gives companies an complete...
Editeur :
Wiley
Parution :
2007-06-13
PDF
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Many corporations are currently restructuring their business processes in order to become more competitive and cost effective. Once the decision has been made to outsource, a corporation must structure the deal. This book will show them how to request proposals and...
Editeur :
Wiley
Parution :
2007-03-22
PDF
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What people are saying about Discount Business Strategy: "Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can...
Editeur :
Wiley
Parution :
2007-01-11
PDF, ePub
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Packed with abundant anecdotes, interviews, case studies, research, and analysis, Supply Chain Management Best Practices offers a comprehensive and unflinching look at the development of supply chain management. Author David Blanchard—Editor in Chief of Logistics Today,...
Editeur :
Wiley
Parution :
2006-12-13
PDF
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A decade on from its birth, emotional intelligence is attracting more attention than ever before. Why? Because of its proven connection to performance. Tomorrow's leaders will have to be facilitators who work collaboratively to help others develop their potential, and...
Editeur :
Jossey-Bass
Parution :
2006-10-02
PDF, ePub
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The world's leading companies have realized that success in the long term requires them not only to make an economic profit, but also to contribute to the societies in which they operate. As a result Corporate Social Responsibility (CSR) has moved to the top of the...
Editeur :
Wiley
Parution :
2006-10-02
PDF
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Praise for Corporate Governance Best Practices "A thorough and thoughtful guidebook on the governance lay of the land." -Professor Charles M. Elson, Woolard Chair in Corporate Governance and Director of Weinberg Center for Corporate Governance, University of Delaware ...
Editeur :
Wiley
Parution :
2006-08-08
PDF
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Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and...
Editeur :
Wiley
Parution :
2006-08-04
PDF
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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius...
Editeur :
Capstone
Parution :
2006-07-06
PDF, ePub
Offre spéciale
-22%
18,00€
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The healthcare sector is undergoing strong expansion worldwide, as the focus changes from 'treating illness' to 'promoting wellness' and those able and willing to pay for their health make up for the shortcomings of national systems. How things evolve will depend on...
Editeur :
Wiley
Parution :
2006-06-14
PDF
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Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Competitors Stéphane Garelli - professor at IMD business school where he is also head of the World Competitiveness Centre, professor...
Editeur :
Wiley
Parution :
2006-03-30
PDF
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The phenomenal international bestseller on the revolutionary power of honing your gut instinct'Mesmerizing' TimeAn art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about...
Editeur :
Penguin
Parution :
2006-02-23
ePub
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Fully revised and expanded, the Second Edition contains valuable tips, techniques, illustrative real-world examples, exhibits, and best practices. This handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and...
Editeur :
Wiley
Parution :
2006-02-17
PDF
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Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a...
Editeur :
Wiley
Parution :
2006-02-17
PDF
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In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential.In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’...
Editeur :
Wiley
Parution :
2006-01-03
PDF, ePub
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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning...
Editeur :
Wiley
Parution :
2005-12-13
PDF
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