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Die Marketingdisziplin hat seit jeher den Anspruch, eine „anwendungsorientierte“ Wissenschaft zu sein. Diese Studie stellt den ersten Beitrag dar, der die deutschsprachige Marketingtheorie danach untersucht, inwieweit sie praxisrelevantes Wissen enthält. Sie hat...
Editeur :
Springer Gabler
Parution :
2023-05-08
PDF, ePub
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?Das neue Konzept des kollaborativen Wissensmanagements bietet die Grundlage für eine erfolgreiche und effiziente Wissensarbeit im Unternehmen. Es richtet sich an den konkreten Gegebenheiten und Bedarfen des Unternehmens aus, ohne die langfristigen Unternehmensziele zu...
Editeur :
Springer Gabler
Parution :
2023-05-05
PDF, ePub
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Dieses Buch zeigt, wie die CEO-Reputation als strategischer Faktor in kleinen und mittelgroßen Unternehmen gezielt gemanagt werden kann. Denn CEOs sind die ersten und obersten Botschafter:innen eines Unternehmens und ihr Verhalten beeinflusst die Reputation wesentlich....
Editeur :
Springer Gabler
Parution :
2023-05-05
PDF, ePub
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Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Aufgrund...
Editeur :
Springer Gabler
Parution :
2023-05-05
PDF, ePub
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In a series of 50 accessible essays, Jonathan Portes demystifies the fundamental concepts of capitalism - from its history, core theories and key institutions to its current-day political power and social impact.From stock markets to banks, globalization to Marxism, 50...
Editeur :
Greenfinch
Parution :
2023-05-05
Collection :
50 Ideas You Really Need to Know series
ePub
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Durch staatliche Förderung (EEG) und stetige Verbesserungen im Wirkungsgrad von Solaranlagen wird diese Form der Energiegewinnung immer attraktiver. Neben der Förderung gilt es, die steuerrechtlichen Vorteile optimal zu nutzen. Das Werk gibt dazu einen praxisnahen...
Editeur :
Springer Gabler
Parution :
2023-05-05
PDF, ePub
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This book analyses the effect of biological risk on business and management by considering case studies from Malaysia, Lebanon, and G20 countries during the COVID-19 pandemic. Covering a wide range of topics, such as effects of virus risk on corporate...
Editeur :
Springer
Parution :
2023-05-05
PDF, ePub
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This book focuses on China’s experience in development over the past 70 years and its significance, as well as building a community with a shared future for mankind. The book consists of a collection of papers contributed by researchers from many countries, covering the...
Editeur :
Springer
Parution :
2023-05-05
PDF, ePub
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This book aims to address one of the key challenges facing Human Resource Management (HRM) and Organizational Behavior (OB) researchers. It delves into contemporary topics from which focused research models, ideas, and questions can be developed and tested. HRM and OB...
Editeur :
Palgrave Macmillan
Parution :
2023-05-04
PDF, ePub
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This book aims at providing an empirical understanding of the main drivers affecting investors’ preferences in financing new ventures through equity crowdfunding (ECF) and determining fundraising campaign success. ECF is increasing in prominence as a route for new...
Editeur :
Palgrave Macmillan
Parution :
2023-05-04
PDF, ePub
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This book presents research on recent developments in collective decision-making. With contributions from leading scholars from a variety of disciplines, it provides an up-to-date overview of applications in social choice theory, welfare economics, and industrial...
Editeur :
Springer
Parution :
2023-05-04
PDF, ePub
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An essential resource for managers at every level of any organization A management book written by managers for front-line managers, The Effective Manager, 2nd edition, is a concise, practical, and incisive take on what to do and say to get the best results possible...
Editeur :
Wiley
Parution :
2023-05-04
PDF, ePub
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Taking in account the high level of implications caused by the emergence of industry 4.0, it is important to know and understand the managerial challenges that nowadays organizations are facing, and more than that, what kind of answers are they developing, in order to...
Editeur :
EDP Sciences
Parution :
2023-05-04
Collection :
Current Natural Sciences
PDF sans DRM
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Der Markthochlauf der Elektromobilität wird bislang durch die fehlende Ladeinfrastruktur für einzelne Anwendungen erschwert. Gerade in der Taxibranche sind Elektrofahrzeuge unterrepräsentiert, weil durch das an Taxiwarteständen geltende Vorrückprinzip bisherige...
Editeur :
Springer Gabler
Parution :
2023-05-04
PDF, ePub
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A new paradigm of value creation, driven by your personal values. In Invisible Wealth: 5 Principles for Redefining Personal Wealth in the New Paradigm, certified wealth management advisor and entrepreneur, Jennifer Wines, delivers an insightful exploration into...
Editeur :
Wiley
Parution :
2023-05-04
PDF, ePub
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A Free Trade Agreement (FTA) is an agreement between two or more countries where the countries agree on certain terms and conditions that affect trade between them. There are more than 350 FTAs worldwide today. In the last two decades these agreements significantly...
Editeur :
OUP Oxford
Parution :
2023-05-04
PDF
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Supercharge your business or career by staying true to your authentic self In Originate, Motivate, Innovate: 7 Steps to Building a Billion Dollar Network, accomplished entrepreneur Shelly Omilâdé Bell and author Sheena C. Howard deliver an honest and engaging...
Editeur :
Wiley
Parution :
2023-05-04
PDF, ePub
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Break through your "crypto curiosity" and uncover why blockchain innovation will revolutionize our economy, culture, and the future of investing—as well as how to navigate it safely. Between the booms, crashes, jargon, and flashy memes, blockchain technology and digital...
Editeur :
Wiley
Parution :
2023-05-04
PDF, ePub
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The book addresses the gap that exists in sustainable value chain development in the context of developing and emerging economies in meeting the sustainable development goals.The book adopts a holistic approach and discusses significant aspects of the topic such as...
Editeur :
Springer
Parution :
2023-05-03
PDF, ePub
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This book explores how to manage complexity in a highly interconnected world. How can complexity be managed when it cannot be reduced? From organizational addiction to market failure, from limits to growth to the rebound effect, from tragedy of the commons to path...
Editeur :
Springer
Parution :
2023-05-03
PDF, ePub
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