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For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that...
Editeur :
Springer
Parution :
2022-06-29
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Globalisierung, Internationalisierung und Digitalisierung von Wirtschaft und Gesellschaft führen zu vielen neuen Herausforderungen für Individuen und Organisationen. Damit stellt sich die Frage: Wie kann die Zukunft verantwortungsvoll gestaltet werden? Der...
Editeur :
Springer Gabler
Parution :
2022-06-29
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This book offers an integrated discussion on international entry mode decisions in the context of family firms. It provides scholars and students a state-of-the art of extant knowledge on family firms’ entry modes into foreign contexts by outlining main research...
Editeur :
Palgrave Macmillan
Parution :
2022-06-29
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Compliance-Management sowie präventive Lösungen gegen Unternehmenskriminalität sind aufgrund der aktuellen Gesetzesentwicklungen unumgänglich und heben die Bedeutung und Notwendigkeit einer gelebten Compliance-Kultur hervor. Alwina Neumann rückt im dem Zusammenhang...
Editeur :
Springer Gabler
Parution :
2022-06-29
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Die Verfahren der Unternehmensbewertung wurden ursprünglich für Industrieunternehmen entwickelt. Sollen die in Theorie und Praxis der Unternehmensbewertung etablierten kapitalwertorientierten Verfahren bei der Unternehmensbewertung von Kreditinstituten Anwendung finden,...
Editeur :
Springer Gabler
Parution :
2022-06-29
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This book provides a thorough guide to building resilient cities, through the use of smart solutions enabled by information and communication technologies. It introduces innovative approaches for integrating smart solutions into urban resilience planning and offers...
Editeur :
Springer
Parution :
2022-06-29
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This book is a systematic investigation of Korean cultural wave in South Asia, discovering and analysing the dynamics of fandom, mechanism of media industry and growing phenomena of Korean culture in this part of the world.This is one of the very first academic volumes...
Editeur :
Palgrave Macmillan
Parution :
2022-06-28
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Die überarbeitete und deutlich erweiterte 5. Auflage dieses anerkannten Standardwerkes liefert einen umfassenden Einblick in die Grundsäulen des Real Estate und Facility Managements: Von der Projektentwicklung, dem Projektmanagement, über das Transaktions- und...
Editeur :
Springer Vieweg
Parution :
2022-06-28
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Since the 2008 Global Financial Crisis the prevailing economic development model based on an assumption of unlimited resources and, therefore, unlimited growth has been increasingly put into question by academics, policy-making agencies and even industry leaders...
Editeur :
Palgrave Macmillan
Parution :
2022-06-28
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous...
Editeur :
Springer
Parution :
2022-06-28
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Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative...
Editeur :
Springer
Parution :
2022-06-28
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Using numerical examples to illustrate their concepts and results, this book examines recently developed fuzzy multi-criteria methods, such as Intuitionistic Fuzzy TOPSIS, Intuitionistic Fuzzy TOPSIS & DEA-AHP, Intuitionistic VIKOR, Pythagorean WASPAS, Pythagorean...
Editeur :
Springer
Parution :
2022-06-28
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FINALIST in the award for LEADERSHIP: The Australian Business Book AwardsHack your leadership and improve your approach With rapid change and hybrid workplaces becoming the new way of working, leaders are struggling to achieve their outcomes. How do you stay ahead in...
Editeur :
Wiley
Parution :
2022-06-28
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Invaluable stories and lessons that will help you tackle one of the most challenging jobs in technology and business – leading transformation In Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership, Isaac Sacolick,...
Editeur :
Wiley
Parution :
2022-06-28
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Discover how the children of prominent families pursue their own path while contributing to their family's legacy In The Quest for Legitimacy: How Children of Prominent FamiliesDiscover Their Unique Place in the World, accomplished family and private wealth consultant...
Editeur :
Wiley
Parution :
2022-06-28
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Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to increase service...
Editeur :
Springer Gabler
Parution :
2022-06-27
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Eine zentrale Frage des Prozessmanagements lautet: Wer macht was, wann, wie, womit und warum? Jeder, der im Prozessmanagement aktiv ist, wird sich diese und weitere Fragen bereits gestellt haben: Welche Rollen existieren im Prozessmanagement? Welche Aufgaben...
Editeur :
Springer Gabler
Parution :
2022-06-27
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In an ultra-competitive real estate market, what differentiates the truly successful real estate developers from the others? If you want to achieve greater returns and fully leverage your investment, you’ll need new and creative ideas to set you apart and give you an...
Editeur :
Wiley
Parution :
2022-06-27
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From early 2020 for a period of two years at the end of which this book was written, air transport suffered unprecedented setbacks due to the COVID-19 pandemic. Although the pandemic may eventually fizzle out into another flu like occurrence, the restraint...
Editeur :
Springer
Parution :
2022-06-27
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The emergence of new technologies and business models such as data analytics, online platforms, and artificial intelligence has shaken the economy and society at their foundations. Recently, it has become apparent that public authorities must take a pro-active role to...
Editeur :
OUP Oxford
Parution :
2022-06-27
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