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Dieses Buch zeigt, wie Unternehmen ein wirksames und wertschöpfendes Corporate Brand Management als marktorientiertes Führungskonzept etablieren können. Im Mittelpunkt stehen dabei die Entwicklung, Gestaltung und Umsetzung der Beziehung zwischen der Unternehmensmarke...
Editeur :
Springer Gabler
Parution :
2019-07-02
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Across the social sciences, scholars are increasingly showing how people 'work' to construct organizational life, including the rules and routines that shape and enable organizational activity, the identities of people who occupy organizations, and the societal norms...
Editeur :
OUP Oxford
Parution :
2019-07-02
ePub
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Das industrielle Angebot von lösungsorientierten Produkt-Service-Bündeln nimmt branchen- und länderübergreifend verstärkt zu. Oftmals geht damit ein Wandel der Geschäftsmodelle zwischen Anbieter und Abnehmer einher. Traditionell aufwandsorientierte Geschäftsmodelle...
Editeur :
Springer Gabler
Parution :
2019-07-02
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Dieses Buch beantwortet aktuelle Fragen zur digitalen Transformation von Unternehmen. Dieses Buch zeigt, wie kleine und mittelständische Unternehmen (KMU) sowie Betriebe aus dem Bereich Business-to-Business (B2B) die Herausforderungen der digitalen Transformation...
Editeur :
Springer Gabler
Parution :
2019-07-01
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Banks and other financial institutions play a fundamental and yet divisive role in the health of any economy. As lenders they are important to everyone seeking a mortgage or a car loan. As investors they are essential gears of economic progress. And yet when crises hit...
Editeur :
Oxford University Press
Parution :
2019-07-01
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Comprehensively teaches the fundamentals of supply chain theory This book presents the methodology and foundations of supply chain management and also demonstrates how recent developments build upon classic models. The authors focus on strategic, tactical, and...
Editeur :
Wiley
Parution :
2019-07-01
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This book presents a new approach to corporate responsibility based on the concept of coherency, permitting better understanding and management of the conflicting forces that strive to create value across the stakeholder spectrum. In doing so, it provides an alternative...
Editeur :
Palgrave Macmillan
Parution :
2019-07-01
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This edited collection brings together expertise from around the globe to overview and debate key concepts and concerns in the economics of religion. While the economics of religion is a relatively new field of research in economics, economists have made and continue to...
Editeur :
Palgrave Macmillan
Parution :
2019-06-29
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Many managers and organizations still assume that employees who devote long hours to their jobs with no family interference are “ideal workers”. However, this assumption has negative consequences for employees, their families and, more interestingly, for their...
Editeur :
Springer
Parution :
2019-06-29
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Addressing emotional workplace abuse, this Palgrave Pivot takes a multidisciplinary approach which combines feminist research on violence with organisation and management studies, in order to offer a new approach on workplace violations. The book analyses why it is...
Editeur :
Palgrave Pivot
Parution :
2019-06-29
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This book provides a knowledge-based view to the dynamic capabilities in an organization. The author integrates two existing views on gaining competitive advantage: the Knowledge View which suggests that the capability of organizations to learn faster than competitors...
Editeur :
Springer
Parution :
2019-06-29
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The fundamental motivation of this book is to contribute to the future advancement of Asset Management in the context of industrial plants and infrastructures.The book aims to foster a future perspective that takes advantage of value-based and intelligent asset...
Editeur :
Springer
Parution :
2019-06-29
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The book offers an in-depth research of the economic situations along the Belt and Road and the initiative’s cooperation prospects, opportunities and challenges. It draws on economic data, including those on trade, investment, infrastructure, urban distribution,...
Editeur :
Springer
Parution :
2019-06-29
Collection :
Global Economic Synergy of Belt and Road Initiative
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This book is the ninth volume in "Contemporary Logistics in China", authored by the researchers in Logistics Research Center at Nankai University. In the spirit of the eight preceding annual volumes, this book carries on the ideal of providing a systematic exposition on...
Editeur :
Springer
Parution :
2019-06-29
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This book critically discusses and systematically compares J.M. Keynes and F. H. Knight, two giants in the history of economic thought. In 1921 they both published apparently similar books on risk, probability, and uncertainty. However, while Knight's contribution on...
Editeur :
Springer
Parution :
2019-06-28
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Dieses essential befasst sich mit den Auswirkungen wichtiger Megatrends auf die Führungsakzeptanz. Auf der Basis einer geführten zentrierten Sichtweise wird das Zustandekommen einer wirksamen Führung mit Blick auf die Erfüllung der individuellen Mitarbeitererwartungen...
Editeur :
Springer Gabler
Parution :
2019-06-28
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Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational...
Editeur :
Palgrave Macmillan
Parution :
2019-06-28
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Dieses Fachbuch zeigt theoretisch und praktisch auf, wie sich kreativitätsfördernde Methoden aus der Angewandten Improvisation strukturiert in der Teamarbeit einsetzen und damit lebendige Zusammenarbeit und Innovation in Gruppen und Unternehmen gezielt fördern lassen:...
Editeur :
Springer
Parution :
2019-06-28
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This book investigates the influence of personal values on managerial behaviour in modern organizations, and how this impacts upon company performance and relationships. With a focus on central Europe, the authors explore the notion of a personal values system and seek...
Editeur :
Palgrave Pivot
Parution :
2019-06-28
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Deep, insightful analysis of controversial risk management issues in Islamic banking Mapping the Risks And Risk Management Practices In Islamic Banking is a comprehensive analysis of the current state of risk management practices within the Islamic banking industry,...
Editeur :
Wiley
Parution :
2019-06-28
Collection :
Wiley Finance
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