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Proceedings of the 1998 Multicultural Marketing Conference
Jean-Charles Chebat , A. Ben Oumlil
?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on...

Editeur : Springer
Parution : 2015-05-19

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147,69 €