Télécharger le livre :  Spike your Brand ROI
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Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content...

Editeur : Jossey-Bass
Parution : 2015-01-26
Collection : ASAE/Jossey-Bass Series
PDF, ePub

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