Télécharger le livre :  Winning Market Leadership
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Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and...

Editeur : Wiley
Parution : 2010-12-30

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Télécharger le livre :  Beating Low Cost Competition
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Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core...

Editeur : Wiley
Parution : 2009-08-27

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24,99