Ebooks d'Akira Shimizu en PDF et EPUB

1 Livre(s)
Télécharger le livre : New Consumer Behavior Theories from Japan
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New Consumer Behavior Theories from Japan
Akira Shimizu
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing...

Editeur : Springer
Parution : 2021-04-20
Collection : Advances in Japanese Business and Economics
PDF, ePub

158,24 €