Télécharger le livre :  Online Impulse Buying and Cognitive Dissonance
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Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced...

Editeur : Palgrave Macmillan
Parution : 2021-02-12

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