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Biographie et livres d'Alexander Pfaff

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Alexander Pfaff completed his PhD at the LMU Munich School of Management at Ludwig-Maximilians-Universität München (LMU) in 2024, where he worked as a Doctoral Researcher at the Institute of Electronic Commerce and Digital Markets from 2018 to 2024. He holds a B.Sc. in Economics (2015) and a M.Sc. in Business Administration (2018) from LMU. During his postgraduate studies, he also earned a Master of Business Research (2021) from LMU Munich School of Management.
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Augmented Reality and Consumer Behavior in E-Commerce

Alexander Pfaff

BoD - Books on Demand

2025-01-06

epub sans DRM

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g.,...

29,99 €

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