Ebooks d'Alexander U. Wedel Andersen en PDF et EPUB

1 Livre(s)
Télécharger le livre : Misleading Marketing Communication
Ajouter à ma liste d'envies
Misleading Marketing Communication
Daniel Barratt , Peter Møgelvang-Hansen , Viktor Smith , Alexander U. Wedel Andersen
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with...

Editeur : Palgrave Macmillan
Parution : 2022-10-10

PDF, ePub

47,46 €