Télécharger le livre :  Advances in Advertising Research XIV
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This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising...

Editeur : Springer Gabler
Parution : 2024-08-01

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179,34
Télécharger le livre :  Advances in Advertising Research (Vol. XII)
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on...

Editeur : Springer Gabler
Parution : 2023-04-10
Collection : European Advertising Academy
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168,79