Télécharger le livre :  Connecting With Consumers
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These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms...

Editeur : OUP Oxford
Parution : 2010-06-03

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47,37
Télécharger le livre :  Connecting With Consumers
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These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms...

Editeur : OUP Oxford
Parution : 2010-06-03

PDF

47,37
Télécharger le livre :  Ethical Issues in Behavioral Research
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With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in...

Editeur : Wiley-Blackwell
Parution : 2009-02-04

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59,99
Télécharger le livre :  Marketing Communication
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Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book...

Editeur : OUP Oxford
Parution : 2005-11-17

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40,08