Ebooks d'Amitav Chakravarti en PDF

1 Livre(s)
Télécharger le livre : Why People (Don't) Buy
Ajouter à ma liste d'envies
Why People (Don't) Buy
Amitav Chakravarti , Manoj Thomas
Provides a robust framework of analysis for managers – the GO-STOP Signal Framework – that can be used to both avoid and make sense of strategic marketing and sales mistakes Illuminated by high profile marketing case studies. Rooted in a rich scientific literature,...

Editeur : Palgrave Macmillan
Parution : 2015-05-15

PDF

40,08 €